Not all commercial property listings get the attention they deserve—and it’s not just about price. Buyers are savvy. They know what they’re looking for, and if your listing doesn’t hit the mark, they’ll scroll right past it.
A commercial property listing in Fargo is more than a post with specs and contact details. It’s a digital first impression, an investment opportunity, a potential source of income, and a chance to build a business.
Whether you’re listing an office, warehouse, retail space, or industrial site, understanding what buyers want helps you stand out in a competitive market. So, what do buyers look for in a commercial property listing?
1. Location Relevance
Location is often the first thing buyers consider when looking at commercial property listings. Being close to major highways, public transportation, and popular amenities can make a property more attractive to potential buyers.
Buyers may look for areas with a strong local economy, low crime rates, and a growing population to ensure the success of their investment.
2. Size and layout matter
In addition to location, buyers also carefully consider the size and layout of a commercial property. The space must be functional and suitable for the buyer’s intended use. For example, a retail space may require a large open floor plan for displaying products, while an office space may need multiple separate rooms for employees to work in.
Generally, larger properties have higher values due to their potential for generating more revenue. However, smaller properties can attract buyers looking for more affordable investment options.
In terms of layout, buyers often look for efficient use of space and modern design elements. A well-designed property can not only attract tenants or customers but can also increase its value.
Other key property details include:
- Total square footage
- Lot size
- Zoning type
- Year built
- Available Utilities
- Parking details
- Accessibility (e.g., proximity to major roads or public transport)
3. High-Quality Visuals
Professional photography is essential. Quality images tell a story, whether an office building or a distribution center. They show layout, condition, lighting, and usage potential. Drone footage, 3D tours, and videos are even better—especially if the property offers something unique, like a large outdoor space or scenic surroundings.
Buyers searching through dozens of commercial property listings often stop and engage with the ones that give them a real sense of space. Make sure yours does.
4. Price and Investment Potential
Most commercial buyers think about return on investment. They want to know:
- Is the price competitive for the location and square footage?
- Does the property already have tenants or income potential?
- What’s the CAP rate or rental history (if applicable)?
Listings that include this data often move faster. If pricing is flexible or negotiable, be clear about it. It gives buyers room to initiate discussions and keeps your property from being overlooked due to sticker shock.
5. Future Growth Opportunities
Savvy investors don’t necessarily buy for today—they look at what a property could be tomorrow. Does your listing mention:
- Possibility of expansion or redevelopment
- Upcoming city plans or zoning changes
- Long-term lease potential
If not, you might be missing out. Commercial buyers often scan listings for hints about potential appreciation, and a property with a clear growth upside can move faster than one that looks like a static asset.
6. Clear Call-to-Action
It’s a small detail but powerful: What do you want the buyer to do next? Whether contacting your real estate agent, scheduling a tour, or submitting an offer, the call to action should be easy to find and follow.
Each commercial property listing in Fargo should include clear next steps, contact information, scheduling options, or links to more details (like floor plans or city zoning maps).
How Our Team Helps You Sell Commercial Property in Fargo
If you’re a seller looking to stand out, you don’t have to do it alone. Brian Tulibaski, a Commercial Realtor, is an expert in high-performance listings crafted to attract the right buyer. From writing compelling listing descriptions to using professional visuals, pricing strategy, and negotiation support, we ensure your property gets the attention and offers it deserves. Contact us to learn how we help clients sell commercial property in Fargo, or browse our current commercial property listings to see what’s working in today’s market.
